Creative director building brands, leading creative teams, and making complex technologies feel human.
F O C U SScalable brand systems
R E C E N TB A S E D I NAtlanta, GA
Creative Leadership
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Brand Identity Systems
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Talent Development
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Art Direction
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B2B Marketing
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Thoughtful AI Use
Creative Leadership ✳︎ Brand Identity Systems ✳︎ Talent Development ✳︎ Art Direction ✳︎ B2B Marketing ✳︎ Thoughtful AI Use
BRAND SYSTEM | CASE STUDY | ENTERPRISE REBRANDMendix Rebrand
Led the rebrand of Mendix as it evolved from a low-code platform into the Agentic Enterprise Platform. Developed a new brand strategy, positioning, personality, and creative direction, thoughtfully integrating AI tools throughout the creative process to support research, exploration, and ideation.
BRAND SYSTEM | EVENT IDENTITY | HACKATHON
Mx Hacks
1,237 hackers. 589 teams. 45 countries. One hackathon. One designer.
As the sole designer, I handled everything from brand identity and visual language to the website, application UI, and countless production assets. It meant a lot of coffee, late-night meetings with European colleagues, and some very long days—but I wouldn't trade the experience.
One attendee described the branding as “MS-DOS on acid.” I still consider that the highest possible praise.
PROGRAM LAUNCH | COMMUNITY | CAMPAIGN
Meetup Leader Guide
In an effort to support our loyal following of die-hard developers and MVPs, we put our heads together to create the ultimate printed guide to hosting Mendix Meetups, complete with fully decked out "Leader's Kit".
We launched the campaign in February of 2020 (*facepalm*).
EDITORIAL | SALES ENABLEMENT
Aerospace & Defense
The aerospace and defense industry operates in a world where precision, performance, and reliability are everything. I developed a distinct visual direction for Mendix that speaks to those expectations, bringing a more technical, mission-driven edge to the brand while staying true to its core identity.
PROGRAM LAUNCH | CAMPAIGN | BRAND IDENTITY
Low-code for Good
Low-code for Good empowers socially marginalized groups, regardless of their experience level or background, to use Mendix's low-code platform and create innovative digital solutions.
I created a visual identity reflective of the global nature of the initiative, spanning a wide array of different cultures and languages.
MOTION | BRAND FILM | EXPLAINER VIDEO
Mendix Platform Video
A classic tale of distilling the intricacies of a complex B2B software platform into something digestible.